The Globe and Mail

From over-the-top hotels with oversized furniture to watches and plumbing fixtures, Peter Freed of Freed Developments Ltd. has long admired the works of famed French designer, Philippe Starck.

So much so, he approached Mr. Starck to bring his signature style and company, Yoo (established with developer John Hitchcox and driven by a team including Jade Jagger, daughter of the Rolling Stones front man) to his latest condominium project in the King West district. It will be Mr. Starck’s first assignment in Canada.

“He really knows how to push the boundaries with colour or the absence of colour,” Mr. Freed says. “He really knows how to make an impact and have fun at the same time.”

On October 21st, the sales centre opened for the residence, Seventy5, which was named after its address at 75 Portland St. nearby some of Mr. Freed’s other design-savvy projects, such as 66 Portland St. and 20 Stewart St.

Core Architects will give the 11-storey building clean lines created from glass, concrete and anodized aluminum frames. “It has sort of a South Beach, modern look to it, but I think it’s pretty original in a lot of ways,” Mr. Freed.

For example, the outdoor space will be complete with funky lighting, lounge chairs and oversized mirrors. “The personality of the project is going to be defined by the courtyard that Philippe Stark is really having fun with,” Mr. Freed says. “We’re planning on having, probably, the longest outdoor table in Canada in our courtyard that will… also run into the interior lobby.”

The individual units will feature one of two looks incorporated throughout the building. “The minimal theme is going to be very white, very clean, complemented with colourful lighting,” he says. “The nature theme will use lots of natural colours and materials.”

Finishes will be high-end with hardwood, stone and marble materials.

There will be 215 units available though early purchasers can combine units for a larger one.

The models available, ranging from bachelors to two-bedroom plus dens, will be open concept with a balcony or terrace in most cases. One unit will be a two-level unit with 19-foot ceilings in the principal living area, which opens to the master bedroom above.

Parking will be $27,000 and a locker $3,500.

The building will have a concierge and commercial space fronting Portland Street, but no additional recreation spaces. “The neighbourhood itself is full of amenities,” Mr. Freed explains. There are private gyms and public sports facilities nearby, as well as late-night lounges, concert venues and theatres for entertainment.

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Contact Laurin Jeffrey for more information