by Dan Flomen

Developing a master-planned community takes a great deal of vision. Not only must you picture the project itself, but also the impact that it will have on the surrounding area and the local economy.

In the early 1990s, one could drive along the Gardiner Expressway and see nothing but undeveloped land and decaying buildings when approaching Park Lawn Road in Etobicoke. Sandwiched between the railway tracks and the Gardiner appeared a sales catastrophe waiting to happen.

But then Camrost-Felcorp acquired that land and turned it into a modern community catering to all types of buyers. Mystic Pointe is the result, a new neighbourhood comprised of condominium townhomes, apartments, and lofts.

In the first phase of development on Manitoba Street, Camrost-Felcorp introduced a condominium and townhomes with underground parking, followed by a unique renovation of the McGuiness Distillery. The distillery was converted into modern two-storey lofts.

Using the existing structure, parking was added through the centre of the building. The following phase consisted of a unique concept: adding a second loft structure on top of the converted building. In doing so, Camrost-Felcorp provided a rooftop garden and created an outdoor living environment that is a central meeting place for residents.

Following the success of the previous lofts, a third loft building at the same development was put up backing onto the Gardiner, with a variety of wide and narrow plans. It has a modern New York feel, incorporating a minimalist approach to its lobby and halls.

The most recent addition to Mystic Pointe is The Tides, a building unlike any other in the area. Its soaring glass structure takes the site one step further into the future. Two-storey lofts and single-floor suites make up this dramatic building. The facilities provided at the Camrost Centre for Recreational Arts will rival most fitness clubs and will service not only The Tides, but also Camrost-Felcorp’s future endeavor, iLoft.

The overall effect on this area of Etobicoke was felt immediately. Young professionals, seeking refuge from the congestion of downtown, moved in. The minor commute was insignificant to them compared to the potential upsides: walking trails along the waterfront were now minutes from their homes. Stores and shops along The Queensway started to spring up. An urban community now existed in an area once thought to be dying.

Other developers have now joined in this south Etobicoke revival. With access to major highways at residents’ doorstep combined with all the conveniences of downtown, sales are brisk. Singles, young families, and empty nesters are moving into this thriving area. Unlike many visions that go unrealized, Mystic Pointe continues to grow and blossom.

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Contact Laurin Jeffrey for more information