Great Gulf abandons luxury for affordability with new Queen and Dufferin condos
Paul Gallant – Yonge Street Media
Sometimes a developer has to admit when it has misjudged the neighbourhood.
Back in 2012, Great Gulf Homes announced a plan to build luxury townhouses on Florence Street at Dufferin, north of Queen West. Although the area has been rapidly gentrifying, the steep prices for Lighthaus, starting at $1 million, raised a few eyebrows. Even though the units were big and the design innovative, it seemed a little misplaced in the emerging neighbourhood. So about 15 months ago, Great Gulf set aside its Lighthaus idea and went back to the drawing board.
The new vision, Brockton Commons, will go on sale in the four to six weeks, with construction slated for the fall. And it’s much more in line with the relaxed up-and-coming-but-not-establishment-yet feel of the neighbourhood. Even the name is a nod to history, community and modesty, not hipness.
“The market in that area is really more value-oriented and more family-oriented,” says Chris Wein, president of Great Gulf Homes. “We spent the last year doing the redesign, doing public consultation, working with the city, the planning department and the local councillor to arrive at what we have now.”
Rather than 20 homes starting at 2,200 square feet, Brockton Commons will be 36 units of stacked towns and row houses starting at 900 square feet, priced from $370,000. The build will be less daring, though several units will have rooftop terraces. Designed by TACT, a firm that’s worked on nearby projects like 2 and 8 Gladstone and Edge condos, Brockton Commons will bring a solidly modern look to a street that’s a bit of a hodge-podge.
Comment: That is awesome, family-sized condos in a great area for an affordable price. We need more of this!
“Brockton really represents a new opportunity for us,” says Wein, who’s also behind the landmark (and very upscale) tower at 1 Bloor East. “You’re going to be seeing more and more inner city in-fill sites like this one. It’s pretty exciting to look at neighbourhoods like Parkdale, Queen West, Leslieville, which have pockets where that scale of development can come to fruition.”
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Contact Laurin Jeffrey for more information – 416-388-1960
Laurin Jeffrey is a Toronto real estate agent with Century 21 Regal Realty.
He did not write these articles, he just reproduces them here for people who
are interested in Toronto real estate. He does not work for any builders.
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